In this episode of The Leaf Collectivo, Gilbert sits down with Will Laurenson from Customers Who Click to unpack the myths, metrics, and missed opportunities behind CRO (conversion rate optimisation).
They go beyond button colours and A/B tests to explore what really drives sustainable, profitable growth, like customer intent, return rates, and the danger of chasing vanity metrics.
Whether you’re a founder, marketer, or operator, this is a must-watch for anyone serious about building a brand that lasts.

Pura Vida 🙏

Watch previous episodes here.

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