eCommerce stores should be developed by performance marketing specialists.
Your store is the most crucial part of the customer journey. It fundamentally affects the performance of paid media campaigns.
eCommerce stores should be instrumented with advanced tracking and analytics, using micro-conversion data along the shopping journey to optimise conversion rates at every key interaction point. Site content should be based on the best-performing ad content, making your site content pre-optimised for conversion.
Paid social strategy & Leaf Grow platform licensing.
“We saw the increased performance in all KPIs, despite spend being effectively the same. This was due to smarter use of audience targeting using Leaf’s audience centre.”
Joe Turner – Head of Digital Trade