Web Design - Leaf

Conversion. Harmony.

eCommerce Web Design & Development Services

We believe

Ecommerce stores should be developed by performance marketing specialists.

Your store is the most crucial part of the customer journey.
It fundamentally affects the performance of paid media campaigns.

We implement eCommerce stores with advanced tracking and analytics, using micro-conversion data along the shopping journey to optimise conversion rates at every key interaction point. We optimise site content based on the best-performing ad content, making your site content pre-optimised for conversion.

We’re a technology company. Building products is in our DNA. We’ve built apps and eCommerce stores used by 100s of millions of people worldwide.


Stores built for

Most websites are a compromise of resource and development experience,
with little thought to performance marketing. We’re flipping this paradigm.


Our customer experience and performance marketers work in unison to map customer jouneys from ad-click-to-purchase, ensuring a seamless and coherent browsing path from channel, to product, to checkout. Our stores are designed with the right mix of form and function, to deliver a frictionless shopping experience for your customers and superior conversion rates for customer acquisition efficiency.


Understanding how Shopify apps affect store performance and event tracking for better or worse, and how the whole network functions toegther, is key for maintaining stable performance. Our world class developers and project managers have built and used apps for every type of eCommerce automation, optimisation and customer experience and our infrastructure engineers have built platforms used by 100s of millions of people worldwide.


Localisation of language and currency should be auomtated and customisable, without overcomplicating the solution, or sending erroneous data via your advertising pixels and tags. If you sell across multiple markets your store should be fundamentally built for conversion at scale. It’s a flat earth approach.


We act as an extension of your team, assigning you a dedicataed team of Shopify specialists, software engieneering experts and project managers. Meticulous, methodical and regular site audiits allow for rapid bug identification and fixing, whilst also feeding ideation for conversion rate optimisation.


Testing is crucially important for ensuring store stability, speed, performance and security. Our QA analysts perform rigorous smoke & sanity, load and performance tests for every release, across your most important browser, device and geo-location combinations. Most brands don’t want to pay for testing, but end up paying more in the long run through avoidable bug fixing and re-factoring. Buy cheap, buy twice.


Theme customisation, bespoke custom code, headless commerce, migrations and re-platforming, Our team has experience in Shopifty design and build at all stages, from conceptulisation, build and launch of new stores through to Shopify Plus upgrades for ambitious businesses that want the benefit of scale and customisation.

Let's Dance

Drop us a line and we’ll get back to you within 1 business day.