Data doesn’t have ideas. It doesn’t account for feeling. It doesn’t understand your world, or your position in the market.
It does however allow you to test and learn. To know what works, and then do more of that. To personalise and optimise. To confidently scrap or double down. Marketing remains an ideas game, but The Validator is here to stay.
Our seasoned creative team has produced performance driven multi-format ad creatives for D2C brands in nearly every industry. Our technology enables us to efficiently generate, test and optimise ad creative variants, to lower conversion costs; “exploding” the ad unit into its composite parts, to identify exactly which elements drive performance.
First, take me
Great creative should help your brand be more profitable. It should compel the audience to consider, to engage, to buy.
It should be crafted for different audiences, dependent on their knowledge of your brand and your product, at their specific stage of discovery or purchase. It should educate, enthral and encourage.
It should help you achieve this.