Global-e simplifies global online selling, enabling brands to maximise e-commerce growth and profitability. Combining best-in-class localisation capabilities, streamlined operations, big-data business intelligence models and local market expertise, Global-e’s end-to-end platform covers all aspects of global online trading.
As a Merchant of Record, Global-e handles global regulations and trade compliance, payment processing and fraud prevention, minimising the risk and complexity involved in selling to markets worldwide, allowing brands to scale with ease and capitalise on new opportunities.
1. What’s your name and title, what do you do day-to-day in 30 words or fewer?
Hi, I’m Cameron, Customer Success Manager at Global-e. I work closely with brands as their expert contact, managing all global e-commerce needs and delivering data-driven insights to help them scale worldwide and drive growth.
2. Global-e specialises in global e-commerce solutions. What piece of advice would you give to DTC brands who want to grow their international customer base?
In today’s social media world, brands see followers and traffic from across the globe, looking to buy directly from them. To capitalise on this global traffic and turn followers into customers, DTC brands and retailers must remove friction from the shopper journey and maintain trust.
To boost conversion and sales, it’s essential they provide a seamless, localised shopping experience, tailored per market to cater to local buyers’ expectations and preferences. This includes currencies and payment methods, a guaranteed final cost of purchase inclusive of any local taxes and duties, competitive shipping options, and easy returns.
By setting the optimal proposition per market and in line with their business KPIs, brands can grow their customer base and achieve sustained growth, increasing profitability. However, this requires more than just technology – it demands deep market knowledge, proven know-how, and local best practices. This combination of best-in-class technology and data-backed guidance, based on our experience handling billions of transactions, is at the core of Global-e’s solution.
3. What do you think the biggest challenges facing eCommerce/D2C businesses will be over the next 12-18 months.
Global e-commerce is challenging at the best of times, as it involves so many different aspects. From the customer experience to international logistics, trade compliance, payment processing, and much more. What’s more, this varies significantly from market to market, requiring a different strategy and setup for each – proving that one size doesn’t fit all.
To add to this, it’s an ever-changing environment with constant updates to local regulations, dynamic market conditions and shifts to consumer trends. These require brands not only to stay up-to-date but also to react with agility. The recent changes to U.S. tariffs are just one example, highlighting challenges that can create uncertainty for brands and even paralyse them. This shouldn’t be the case. Being able to quickly respond to changes and update your offering if needed to maintain both conversions and margins, is key.
4. Complete this sentence – DTC brands that survive and thrive in 2025 will …
respond quickly to changes in consumer preferences and market dynamics, being able to grow sales on a global scale while increasing operational efficiency for profitable and sustainable growth.
5. Name three D2C brands that are killing it and whom you recommend others to emulate/learn from
Built For Athletes – Their partnership with Hyrox has linked their brand to one of the hottest sports going.
Perfect Moment – They’re bridging the gap between fashion and skiing and are being very innovative with their operational setup.
The Fold – They’re paving the way in combining professional and fashionable work attire for women. They are constantly innovating and ensuring customers are at the forefront of their business.