From the fundamentals of unit economics to conversion tracking, paid media budget control and website management, Season 2 of The Leaf Colectivo explored some of the key drivers of lasting profitability in ecommerce.

In this wrap-up, Gilbert and Wes talk about how understanding the impact of your actions (or lack thereof) is critical – from measurement to execution; everything connects to your bottom line. These “brilliant basics” aren’t glamorous, but they’re the levers that protect and drive profitability, and set the foundation for scalable growth.

Pura Vida 🙏

Watch previous episodes here.

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