Video masterclass


A synchrony of first-party data & paid media

In this video masterclass we’ll explore how to use the Klaviyo CRM to feed your paid media campaigns with hyper-valuable customer segments, to deliver material improvements in acquisition, retention and customer lifetime value.

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Video co-produced by Leaf & Klaviyo

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Key learnings

How to create high-value first-party segments in Klaviyo and which segments to create.

How to synch Klaviyo segments with Meta for use in your paid media campaigns.

Accessing Klaviyo segments in Meta and creating retargeting and prospecting audiences.

How to set up and enrich a paid media funnel in your Meta ad account, with your Klaviyo segments.

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