Learn how we achieved a +15% net profit increase in the Gym & Fitness Equipment space.
Built for Athletes offers best-in-class fitness backpacks and accessories that are trusted by elite athletes and fitness experts worldwide.
Like many of our clients, Built For Athletes had been overpromised and underserved by an “agency”; pitched by the lions and thrown to the cubs. As such, conversion tracking was amateurish, profits had tanked and performance was overstated. Build for Athletes tasked Leaf with building and executing a new data and digital marketing strategy, to drive significant efficiencies on ad spend and deliver aggressive year-on-year growth.
Optimise. Incentivise. Personalise.
Deliver higher average order values (AOV) on first order and increase profit margins by: improving signal quality for conversion tracking and product feeds; recalibrating ad budgets against a new funnel structure; upgrading the creative strategy and execution.