Challenge
Built for Athletes offers best-in-class fitness backpacks and accessories that are trusted by elite athletes and fitness experts worldwide.
Like many of our clients, Built For Athletes had been overpromised and underserved by an “agency”; pitched by the lions and thrown to the cubs. As such, conversion tracking was amateurish, profits had tanked and performance was overstated. Build for Athletes tasked Leaf with building and executing a new data and digital marketing strategy, to drive significant efficiencies on ad spend and deliver aggressive year on year growth.

Strategy
Optimise. Incentivise. Personalise.
Deliver higher average order values (AOV) on first order and increase profit margins by: improving signal quality for conversion tracking and product feeds; recalibrating ad budgets against a new funnel structure; upgrading the creative strategy and execution.

Services
Tech Services – Facebook pixel, Google tag & product feed audit, enhancement, and maintenance.
ROI Gearing – establish target KPIs through unit economics analysis and historical transaction analysis to identify profitable territories.
Campaign Management – full funnel, cross-channel strategy and execution across Facebook and Google ad networks.
Creative Strategy – incentivise higher AOVs (average order values) to increase ROAS and profitability.
Results

+15%
net profit increase
3X
average ROAS
2X
CRO
Approach
Improve signal data quality and identify profitable territories based on margin-analysis and historical spend. Increase AOV through strategic cross-selling to balance scalability and profitability.

