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    quote
    Leaf Grow have helped us scale our business through Facebook ads in a way we just couldn’t have managed ourselves. Over the past year, revenue through our Shopify store has grown around 4x and is now 6 figures per month. We had run our own ad campaigns, and used other agencies, but always struggled to scale profitably beyond a daily spend of £100. We’re now over £1000/day spend with a pretty stable ROAS consistently above 4x.

    Dan Laxton, Owner & MD,

    quote
    Results

    4X

    Increase in Sales

    4X

    Avg. ROAS

    23M

    People Reached

    APPROACH

    Improve signal data quality and identify profitable territories based on margin-analysis and historical spend. Increase AOV through strategic cross-selling to balance scalability and profitability.

    1.

    SORT

    THE

    SIGNAL

    After a thorough technical audit of the website we identified mis-firing conversion events on Built For Athlete webpages, leading to loss of retargeting data and the ability to personalise ads via Google Shopping and Facebook’s Dynamic Product ads.

    The pixel wasn’t firing all instances of ‘add to cart’ and was firing a single currency across the world. If someone were to visit the website from Australia for example, they would be retargeted in British Pounds, instead of their local currency.

    We also switched the existing product feed set up to Leaf’s solution, to improve the stability of the feed, allow for a greater degree of product title and image customisation and to localise the feed for different territories. Ultimately leading to greater campaign performance.

    2.

    UNIT

    ECONOMIC

    ANALYSIS

    Let's Dance

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