CTA (Call To Action)
Call to Action or CTA refers to an instruction given to an audience in order to get a response from them.
Normally, it’s a combination of imperative words / phrases to encourage immediate action and can be found in buttons, links, text, ads, etc.
Some examples are: “Apply Now, “Download“, “Learn More“, “Subscribe“.
CTA (Call To Action) is the answer to the “Guess The Term” video below 😉
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