Bounce Rate is the percentage of single-page visits. In other words, Bounce Rate equals the number of visits viewing only one page divided by the total number of page visits.
It’s used as a measure of page quality for users.
A high Bounce Rate indicates that the page in not relevant enough for the users since they are leaving the page without making any clicks or looking further into the content.
Bounce Rate is the answer to the “Guess The Term” video below 😉
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